s Mistakes

Saul’s Failures Although Saul was the chosen king, he did have his share of significant failures. In 1st Samuel 13:8-14 it describes how Saul impatiently intruded the office of a priest, yielding to the pressure of the moment. Samuel reprimands Saul saying, â€Å"Thou has done foolishly, thou has not kept the commandment of the Lord thy God, which occurs in 8:13. Saul exhibited extremism in his actions. His pendulum swung from complete inactivity and failure to lead an army against the attacking Philistines, to uttering a rash vow that insisted no one eat anything until all the Philistine army was vanquished. This not only brought Jonathon into danger, but caused the people to break the law and eat the meat with the blood. Saul was even deceitful with God. He claimed that he completely obeyed Gods instructions regarding the Amalekites when in reality he only partially obeyed the Lord. He spent his time chasing David around the wilderness, and finally consulted with a which in Endor. Saul flipped from inactivity to hyperactivity, disqualifying himself for leadership.... 's Mistakes Free Essays on Saul\'s Mistakes Saul’s Failures Although Saul was the chosen king, he did have his share of significant failures. In 1st Samuel 13:8-14 it describes how Saul impatiently intruded the office of a priest, yielding to the pressure of the moment. Samuel reprimands Saul saying, â€Å"Thou has done foolishly, thou has not kept the commandment of the Lord thy God, which occurs in 8:13. Saul exhibited extremism in his actions. His pendulum swung from complete inactivity and failure to lead an army against the attacking Philistines, to uttering a rash vow that insisted no one eat anything until all the Philistine army was vanquished. This not only brought Jonathon into danger, but caused the people to break the law and eat the meat with the blood. Saul was even deceitful with God. He claimed that he completely obeyed Gods instructions regarding the Amalekites when in reality he only partially obeyed the Lord. He spent his time chasing David around the wilderness, and finally consulted with a which in Endor. Saul flipped from inactivity to hyperactivity, disqualifying himself for leadership....

Importance of Communication Research Paper Example | Topics and Well Written Essays - 1750 words

Importance of Communication - Research Paper Example With respect to Hindustan Lever Limited (HLL), the company provides great example for understanding that how the market scenario had provided decision makers to understand the problems and opportunities and turn them to innovation. Innovation may rake the shape of a unique product, different methods or new approach of performing business. It arrives from inside of a company. Successful innovations take place by different outlooks and concepts. HLL had put great deal of efforts to develop innovative approaches and increase sales in the rural poor market of India. Generally, the products of multinational companies are targeted for developed market and the price is often beyond the purchasing power of rural citizens. Thus, multinational companies always market their products for the top level customers in poorer nations. HLL seeks to take the opportunity of making products available for poor consumers. They seek to reach to the poor customers by research and development approach. HLL ob served that to sell their products in the rural market of India there is need to shift from traditional media. In India, there were differences in using the television media among poor people and thus there was need for more direct and individual approach to communicate their message to the poor consumers. The main problem HLL faced for selling the products was illiteracy among poor Indian people. The decision makers had recognized that customers need to be educated first to understand the benefits they can get by using HLL products (Achtmeyer, â€Å"Hindustan Lever†). There was a great opportunity in front of HLL as the food market was strong in India. Food accounts for almost half of all commercial consumptions in India. India’s market was characterized by overwhelming national and social diversity. The HLL market researchers had studied the market of India and learned that majority of food purchased by poor people are raw in nature. The food products where made as w ell as sold locally. Each food products such as wheat, rice and salt among others have separate supply chain. As salt was the key input of majority of HLL products, the decision makers had selected salt as prospect for market growth (Achtmeyer, â€Å"Hindustan Lever†). HLL entered in the salt market of India by their new product ‘Kissan Annapuna’ in the year 1995. At that time, 10% of total consumer salt was sold branded. The decision makers had recognized the need for improving the customers’ knowledge. Besides the rural market, the consumers of urban market also purchased unbranded salt. In order to expand their business, HLL concentrated on the urban market to demonstrate the practicality of their branded salt. The demand and production of salt was well in India, thus HLL focused on upgrading the quality of their salt and purity in their products. The major issue for HLL was the price of product as their main competitor was local salt which was inexpens ive. The cost of HLL salt was high because it included the shipping expenses, packaging expenses and refinery expenses that were absent in local products.

Write a position paper for President Assad of Syria on the curent Essay

Write a position paper for President Assad of Syria on the curent foreign policy dilemmas facing his country, setting out at least three viable policy options for the future - Essay Example What are the major foreign policy issues facing Syria today? As with all of our neighbors, the American decision to invade Iraq and overthrow a fellow Ba’athist regime in Iraq has presented a variety of new challenges. Contending with a pro-American regime in Iraq is something which we have had to understand since 2004 and this represents an important foreign policy challenge. Lebanon, a neighbor and Arab brotherly state, has recently asserted its independence in regional and domestic affairs and the result has been a lessening of Syrian influence in the region. The invasion of Iraq and the establishment of a pro-US government in that country has had a variety of regional ramifications. Finally, the constant belligerent relationship with Israel remains one of the most protracted foreign policy issues facing Syria today (Bloom, 2005; Zubaida, 2002). As I see it, there are three major policy options for Syria in the short to long-term. The first relates to Lebanon and the dwindling influence of Syria in this country. While we continue to exert influence in Lebanon through a variety of proxy sources as well as through the Hezbollah Resistance Movement, Syria must maintain its regional supremacy through an active Lebanon policy which ensures that Lebanon remains pliant to the wishes of its Syrian neighbor and remains decidedly pro-Arab in its inclinations as opposed to pro-Western. This will be a challenge to maintain in a new 21st century in which national assertiveness is expressed in Beirut but we must continue to maintain a foothold in Lebanon in order to remain effective. Another important policy option encompasses our relationship with the United States and its aggressive foreign policy in the Middle East. American aggression in Israel is threatening to Syria but after years of isolation we may have little choice but to warm

Linguistic Features Of Advertising Language English Language Essay

Linguistic Features Of Advertising Language English Language Essay In the present world of mass media, people are confronted with advertisements all the time. When we watch TV in the comfort of our living rooms, we are bombarded with ads; when we read a newspaper or magazine, somehow our attention is distracted by one form of an ad or another. On our way to school or office, we come across ads in various shapes or colors. Indeed, advertising, whether print, broadcast, or any other type, is part of our everyday lives. It is inevitable for us to neglect the importance of advertising. Goddard (2002) suggested that Although advertisements are ephemeral in that each one is short-lived, their effects are longstanding and cumulative (p.3). There was a TV commercial in which a young male stripped down to his underwear so as to wash his Levi 501s jeans in a launderette. This commercial has stimulated an eight-time growth of the sales of that brand. It happened in 1985 and advertisements at that time were not as popular as nowadays. From this perspective we can know more the importance of advertisements. They can impose great impact on the behavior of the consumers. This is the reason why many and many scholars are working on advertisements. Simpson (2001) acknowledges that there has been an enormous upsurge of interest in the linguistic and discoursal characteristics of advertising (p. 589), adding that the studies conducted have been anchored on different traditions and perspectives, such as cognitive, cultural and anthropological, genre and register analysis, critical discourse analysis, and linguistic pragmatics (Simpson, 2001, p. 590). In recent years, research has focused on reader effects of poetic and rhetorical elements in ads from a relevance-theoretic perspective. For instance, van Mulken, van Enschot-van Dijk, and Hoeken (2005) aimed to find out whether slogans in ads are appreciated more than slogans without a pun, and whether puns containing two relevant interpretations are appreciated more than puns containing only one relevant interpretation (p. 707). Lagerwerf (2007), on the other hand, examined the effects on audiences of irony in ads and of sarcasm in public information announcements. Working within th e pragmatic construct of metadiscourse, Fuertes-Olivera, et al. (2001) analyzed the metadiscourse devices typically used by ad copywriters to construct their slogans and/or headlines. The researchers analysis proceeded from the assumption that advertising English should be represented as a continuum of text functions fluctuating between informing and manipulating in accordance with the idea that advertising is an example of covert communication. By studying advertisements and its language, we can acquire more information of this special form of language and also of register. Sometimes, the language use in advertisements can even reflect the different values in a society. In this study, the main focus is on the linguistic perspectives of advertising language. A lot of studies have been done to find out the common and distinctive features of advertising language in Western society. The English advertisements in Asian society have rarely been studied. In this research, some advertiseme nts in a magazine published in Hong Kong will be studied. The research questions are as followed: What are the general lexical grammatical features of advertising languages? And what are the general lexical grammatical features of advertising language in Hong Kong Magazine? Do the general features found in the advertisements in HK Magazine match with the findings of general features shown in literature review? If so, what are the reasons for the seller to use a similar approach? If not, why do they use different approach? The answer of the first part of the research will be answered in Literature Review. While for the others, they will be answered through a textual analysis on the advertisements of Hong Kong Magazine. Literature Review 1. Advertising 1.1 Definition and Development The word advertise originated from Latin advertere, which means to attract peoples attention. The basic characteristic of advertising is to arouse consumers attention and interest towards a product so that consumers would take action to buy the product (Cao, 2008). The American Marketing Association provided a more detailed definition of advertising, namely, a paid, non personal communication laying emphasis on promotion and visual as well as oral presentation of the sales message (Tyagi Kumar 2004:3). Aside from considering advertising as a paid communication and a marketing tool, Ulanoff(1977) further stated that advertising openly identifies the advertiser and his relationship to the sale effort. The patterns or styles of advertising change. There are different manners to advertise in different times. Three different periods in advertising were elaborated as follows (Myers, 1994:19-28): The 1890s: making brands and getting attention. Ads were created using rhymes, repetition, parallelism, and scientific and literary language. The advertisers were just getting a major foothold in newspapers and magazines. The 1920s: creating an image for consumption. Ads often contained embedded narratives and mock conversations, associative language, and metaphorical substitutions of one thing for another. Ads used the new media, such as radio and comics. The 1960s to the present: addressing the jaded consumer. Ads are made using ironies, parodies, puns, ads on ads, and juxtaposition of competing discourse in the text and the images. There is an extension to new media- not only television, but sponsorship of sports and the arts. 1.2 Categorization Cook (1992:9) proposed four ways of categorizing ads, namely, by medium, product, technique, and consumership. First, in terms if medium, Fuertes-Olivera, et al. (2001) mentioned that the text type of advertisements can be further subdivided into digital advertisement, broadcast advertisement, print advertisement and outdoor advertisements. As for this study, the data of analysis are print advertisements. Second, based on products, luxury item ads require distinct techniques from ads on household necessities (Cook, 1992:9). Mueller (1992) brought forward two terms: high consumer involvement and low consumer involvement. The former refers to the goods which generally tend to be higher in price and are purchased relatively scarcely; the latter refers to the goods which tend to be lower in price and are brought very often. Ebert Griffin (2005:305) provided a more detailed categorization, namely, convenience goods, shopping goods, and specialty goods. The first one is similar to low con sumer involvement while high consumer involvement products are subdivided into shopping goods and specialty goods. Specialty goods are extremely important and more expensive than shopping goods, such as wedding gowns. The data analysis in this study comprise of all three kinds of goods. Third, concerning techniques, there is a distinction between reason advertising and tickle advertising. Reason advertising is direct and simple while tickle advertising in indirect and required an audience to exert more efforts to comprehend them (Bernstein, 1974). Fourth, with respect to consumership, advertisements can be categorized by consumers lifestyle, socio-economic class, gender, age, and so on (Cook, 1992:11). Moreover, advertisements can be classified based on their location in the magazines or newspapers. First, display ads, like those investigated in this study, are placed in conspicuous places amongst the editorial material so as to draw the attention of readers whose main purpose of reading the publication is not to read a particular advertisement. Second, classified ads are placed in special sections and ordered in accordance with the subject as their target reader belongs to a particular group (Vestergaard Schroder, 1985:3). Advertising language The relationship between text and image There is general disagreement on the relationship between text and image. Barthes (1984) claimed that all images are polysemous with a floating chain of signifier. Language can be used to fix this floating chain and to anchor the image (1984:39). However, Kress and van Leeuwen (1996:17) argued that text and image are not mutually dependent and that the visual component of a text is an independently organized and structured message- I. Lexical features of advertisements in English newspapers and magazines 1. Coinage Coinage, according to Longman Dictionary, means a word or a phrase that has been recently invented. Advertisements are full of coined words to be lively and eye-catching. For example: Give a Timex to all, to all a good time. (Timex, a brand name of watch) Timex, being a coined noun, is formed originally from the two words time and excellent. The new word is short and easy to remember. (2) TWOGETHER The Ultimate All Inclusive One Price Sunkissed Holiday (a seashore holiday hotel advertisement) Twogether is obviously derived from the word together, which will create the fresh effect and leave a strong memory in the readers mind. Beside, the particular image of two persons being together is formed without great effort, which make us feel warm and longing for that holiday hotel. 2. Comparative and Superlative adjectives In order to convince the readers that the product advertised is second to none, comparative and superlative adjectives are frequently and commonly used in the advertisements. (3) More connections to Europe. DHL has the worlds biggest logistics network. In this example, DHL, the logistics company, highlight its advantage of being more accessible and more easily to reach with the word more and biggest. Those who read this advertisement will have the impression that DHL is right choice for them because it has more locations to reach than other companies. 3. Compound word Compound words are colloquial in form, which will gives the readers a sense of closeness. Compound words also allow more possibilities to create humorous effect. (4) better-than-leather-miracle-covering look at the oh-so-comfortable size give that oh-so-good-to-be alive feeling This advertisement is quite interesting by combining many words together, which sounds like someone who is exclaiming his extol. Without doubt, it is impressive because of its creativity of compound word and humorous effect. III. Syntactic features of advertisements in English newspapers and magazines 1. Simple sentence Generally speaking, simple sentences are quick and direct in conveying information, while complex sentences will create some suspense dragging the readers understanding behind. Please compare: (5) Buy one and get one free. (5`) If you buy one, you will get one free. (6) Time to listen. Capacity to act (Mess Pierson, Consulting Company) (6`) Its time to listen and our capacity to act. Obviously, sentence (4) and (5) are both vivid in rhythm and easy for the readers to get the information. Sentence (4`) and (5`) however, are comparatively redundant in conveying the meaning, though they are grammatically correct. Readers tend to remember to (4) and (5) structure, because of their simplicities. One everlasting example is Nike shoes slogan: Just Do It! rather than Lets just do it now! 2. Imperative sentence Imperative sentences are often persuasive in that it arises the reads impulse to buy the product. Imperative sentences, beginning with the verbs, are forceful and tempting, which coincide with the purpose of the advertisements. (7) Get fast downloads with no wires attached. (SmarTone, Hong Kong Telecom Company) (8) Stop in at any Ford or Lincoln-Mercury dealer. (Ford, Car Company) Readers are advocated and persuaded to do the action, waiting no time. By telling or requesting readers to perform in a certain way, imperative sentences are effective in exerting a subtle impression to do as they are told. 3. Disjunctive Clause Disjunctive Clause is the exclusive syntactic features of advertisements in English newspaper and magazines. Disjunctive Clause usually chops the sentences into several parts with the cohesive device of full stop, dash, hyphen, semi-colon etc. By doing so, the advertisement is more condensed, which will save the money for taking up too much space of the newspapers or magazines. (9) We strive to send you a vacation faster. Caring more about you. (SkyTeam, Flight Company) In this advertisement, we can see that Caring more about you is split from the former. Normally, we would say: We strive to send you a vacation faster and care more about you. The effect here is to highlight the part Caring more about you to leave a strong impression on the readers. So, when the ads want to emphasis something, they will tend to put them in a Disjunctive Clause to catch the readers attention. Cook (1992) stated that Advertising is a prominent discourse type in virtually all contemporary societies (p.5). The term discourse means text and context together and they interact in a way which participants perceived as unified and meaningful. Text means linguistic forms, which is artificially and temporarily detached from context so as to carry out analysis. Context includes substance, music and pictures, paralanguage, situation, co-text, intertext, participants and function. Four categories of advertisement are found. They are medium, product, technique and consumer (Cook, 1992, p.9). Another scholar Goddard (2002) suggested that attention-seeking devices are presented in the language of advertising, along with the category of writer, readers and texts. Moreover, cultural variations, user friendliness, stereotyping and presupposition are also features of the advertising language. Research Questions Methodology A qualitative approach will be adopted in this research. A total of twenty advertisements will be collected randomly from the magazine Times. The volume in 2012 will be used. Times magazine has 54 issues a year. The issues on January, April, July and October will be used. From each issue, one piece of advertisement will be analyzed. There should be a total of 20 issues and thus 20 pieces of advertisement. Times magazine is chosen because of its popularity and the readiness to find in the market. The types of products must not re-occur in the 20 pieces being analyzed. It means that every piece of advertisement should be promoting different products. From the 20 pieces of advertisements, they will be analyzed accordingly in several directions. The first direction is the theory they has used in advertising. The second direction is identifying the features of advertising language. The results will be presented in tables and summary will be drawn according to the findings.

Divine Comedy: Dante Puts the Hell in Hellenism Essay -- Divine Comedy

Divine Comedy: Dante Puts the Hell in Hellenism    Ever since they were created Greek heroes and their stories have found a perpetual home in the minds and imagination of everyday people.   There they grow to new height through art and literature.   Dante Alighieri includes famous Greek characters throughout the first book of his Divine Comedy: Hell.   From the famed philosophers and personages who fill Limbo to the very last circles of Hell where the giants inhabit, Dante uses as images of different sins, and punishment for individuals sins famous Greek monsters, lovers, and heroes. Throughout history monsters and hideous beasts have been used to terrify men.   Dante uses beasts not only to terrify, but to be images of individual sins as well as tormentors of these sins. "Most of the monstrous organisms by which the functions of Hell are discharged are taken from Greek and Roman mythology.   They are neither devils nor damned souls, but the images of perverted appetites, presiding over the circles appropriate to their natures"   (Dante 89).   The Furies, images of empty remorse that never repents, serve as guards to Circles V and VI.   In classical mythology they eternally pursued the guilty, haunting him wherever he journeys and therefore driving him insan... ..., the popular hero who returned to his wife after ten years of wandering, in the Inferno with the Counselors of Fraud. Dante places him here because he is responsible for the theft of the great Palladium, the ancient image of Pallas Athena, an idol that, as long as it remained in Troy, prevented the city from being taken.   Dante shows the reader that it matters not how great one is on earth, the price of one's sins must be paid.   Dante uses as icons of different sins, and punishment for these sins Greek monsters, lovers, and heroes.    Work Cited Alighieri, Dante. Divine Comedy: The Inferno. Viking Penguin. October 1983.

Analysis of ICT task for a hairdresser’s booking system

The new hairdresser salon called Hair Studio that has opened needs to improve its record keeping system because the record keeping system at present is not very reliable and does not work efficiently. Therefore the ICT specialist’s job is to introduce an efficient system to store the customer’s details and to develop a reliable booking system. The system needs to be able to book appointments for the customers quick and easy. The new system should be able to help the salon to function more smoothly and the ICT system that I will give the hair salon will help the business become more organised and can easily handle the client’s data more efficiently. The details of the customers will be stored in a section where all the personal details of each customer will be stored and the appointments will be stored in the booking system. There are many ways of promoting the business one of the ways is to advertise the business to the public and make sure that they are aware that the business is open and where the branch of the business is located. The point of advertising is to the public to come to the salon and this will make the hair salon more popular and the salons profits will increase. Also you can read Analysis July at the Multiplex There are two ways, which it is possible to improve the way the hair salon is run either by keeping the existing paper based system to store the client details and appointments or I can use a computerised system to store all the details and information. An example of a paper-based system is a record card system where all the details of the customers are put on a pack of cards in alphabetical order. An example of a computerised system is a database system or Microsoft Access. Computerised system Advantages of a computerised system. Disadvantages of a computerised system. 1. You can set-up a primary key 2. You can perform queries 3. Can be sorted in alphabetical order 4. Validation incorrect data cannot be entered 5. The can be a menu page to make it more professional 6. Backup in case the data becomes lost. 7. Spell check 1. You need to train people to use the computerised system. 2. If the computer crashes the data can be lost. Paper based system Advantages of a paper based system. Disadvantages of a paper based system. 1. Portable/ Easy to carry place to place. 2. No training needed to operate the paper based system. 3. Keep securely in a locked place so no one can enter the cards containing the details. 1. Messy looks unprofessional. 2. Takes up space. 3. If any alteration takes place this can make the information untidy. 4. Confusion 2 people might have the same names. 5. The writing needs to be readable by all members of the staff. My chosen solution is using a Microsoft access, which is a database that I can create the system on. There will be a series of subtasks I will need to collect the information using a data collection form or through an interview. This will help me to collect the data. I will need to design the structure of the data capture form such as columns and a menu page also I need to design a data entry form. The data that will be inputted in the database is the records and the details. And finally I need to make sure that the information that is inputted into the database is valid and correct. Read also  Case 302 July in Multiplex To advertise my business I will use a poster or a leaflet to advertise it to the customers so they are aware that the business is new to the area and is open to the public. I can use many different methods to advertise my business I could use billboards, Leaflet, radio and poster. Poster Advantages of the leaflet Disadvantages of the leaflet 1. Instant Visual Impact 2. Relatively Cheap 3. Can be seen by a large number of people if strategically placed. 1. Limited amount of information is presented 2. It’s difficult to measure effectiveness. Radio Advantages of the Radio Disadvantages of the Radio 1. Relatively cheap 2. Most of the customers will hear the advertisement on the Radio. 3. Most groups and many age ranges covered. 1. Not visual 2. No copy of the material 3. Have to rely on the target audience listening at the correct time. My chosen solution is the poster; I will use the poster to advertise my business to the public. As you can see there are many advantages and disadvantages of using the radios and the billboards to advertise the business the method I will use is the poster because this way is more efficient and easy to do. I will design a draft of the poster on Microsoft and I will design it also on Microsoft word and then I will distribute it to the customers.

The Qualities Of A Speech Pathologist Essay - 1271 Words

A). Interpersonal skills and social affect are pertinent qualities for a speech pathologist. Success as a speech-language pathologist is not only contingent upon being able to communicate with patients. Indeed, the purpose of our job revolves around rehabilitating or habilitating patients who may have had a stroke, dysphagia, and other speech and language disorders. Social skills concerning a patient necessitate positivity and motivation, we have to empower However, one has to consider familial involvement and the medical team, conversing with a parent or a teacher can greatly differ. Often, one needs to explain the progression of the patient differently and exhibit more patience. For parents or caregivers, being blunt or insensitive is an unreceptive form of communication, we have to be flexible and knowledgeable of our vocal quality and behavior. If a speech pathologist is working with a medical team, and perhaps the patient had a stroke, then communication with a doctor is crucial, and having the necessary skills to be precise and detailed about the patient’s progression is paramount. As a speech pathologist, our caseload may be with children or the geriatric population, so enjoying, respecting, and loving to work with people is vital. B. Empathy is vital in majority of professions, but even more so for speech pathologists. When a person takes another view, we broaden our own, it is important as a speech pathologist to be less egocentric and more ethnocentric.Show MoreRelatedFinding the Right Path Essay1095 Words   |  5 PagesFinding the Right Path INTRODUCTION I have chosen to research about my future. I know that I want to major somewhere in Special education, but I am not sure where. I am going to research becoming a special education teacher and becoming a speech pathologist. 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